I'm Sherry, Hua-Ying Hsu (徐華霙), a masters student from Purdue Ms Marketing. I am now interesting in product marketing, strategic marketing and program management.
About me
A Marketing Master’s student at Purdue who loves turning data into stories that help brands grow and connect with people. With skills in Python, SQL, and Power BI, I enjoy exploring marketing trends, asking the right questions, and uncovering insights that drive real impact.
- Location:West Lafayette
- Age:23
- Nationality:Taiwan
- Email:sherrycamschool@gmail.com
- Study:Ms Marketing, Purdue University Mitch Daniels School of Business
- Experience:Communications & Public Affairs Intern at Applied Materials Taiwan
Portfolio
Discovery Learning: Amtrak
Shifted Amtrak from “outdated transport” to a culturally resonant, creator-driven travel lifestyle by building #MyAmtrakView-style UGC and measuring engagement, CTR, app downloads, and community growth.
Tech: Social Media Marketing, Icon Design
Link:Slides
Discovery Learning: Del Monte Food
Repositioned Del Monte from a “traditional canned food” brand to an “Intelligent Kitchen Partner” using preparedness + convenient wellness to win younger households.
Tech: Segamentation, Positioning, Communication Strategy
Link:Slides
Discovery Learning: Realworld.co
Branded Realworld as “your personal babysitter” for adulting, using short-form video, creator partnerships, and campus activations to convert anxious Gen Z into confident users.
Tech: Digital Marketing, Creator Strategy, Growth Planning
Link:Slides
AI chatbot: Psyche
Designed a voice-driven companion that replicates a loved one’s voice and conversation style, paired with a Diary and Memory Box, to support users through prolonged grief.
Tech: Python、Product Strategy, Marketing Strategy
Digital Marketing Strategy Optimization: ABD Architects
Redesigned ABD Architects’ website from a static portfolio into a conversion-oriented, client-focused experience—reworking hierarchy, CTAs, and interactions—then paired it with a lightweight paid-search plan to drive qualified traffic.
Tech: Search/GTM Planning, Google Ads Analysis, UI Design
Skills
Spoken languages
English
Mandarin
Japanese
Marketing Skills
Communication
Social Media Marketing
Event Planning and Hosting
Coding Skills
Python
SQL
R Studio
Data Analysis and Visualization Tools
Power BI
Microsoft Excel
Google Analytics