ABD Architects: Campaign Diagnosis & Strategic Revisions

A digital marketing review and redesign for ABD Architects, connecting Google Ads data, AECCC diagnosis, and strategic improvements across search and social channels.

Project Scope & Key Deliverables

  • 1. Campaign & Channel Audit：Review of ABD Architects' 2022 Google Ads campaign and current digital presence across search, website, and social touchpoints.
  • 2. AECCC Diagnosis：Use the Access / Engage / Customize / Connect / Complement framework to identify strengths and gaps.
  • 3. Strategic Revisions：Translate findings into tracking, landing page, keyword, and branding actions.

Campaign Diagnosis (AECCC Review)

ABD Architects AECCC campaign diagnosis slide

AECCC Diagnosis

  • Access：Google Ads visibility in MI & OH, missing verified social pages.
  • Engage：Strong visuals but weak storytelling.
  • Customize：Basic segmentation, low local relevance.
  • Connect：No conversion tracking or remarketing.
  • Complement：Missing social presence + brand confusion.

Main Weaknesses

  • No conversion tracking implemented.
  • Weak storytelling in ads/creatives.
  • Radius targeting wasted impressions in irrelevant regions.

Strategic Revisions

ABD Architects strategic revisions slide

Based on the AECCC review, the strategy focuses on tracking, targeting, and a consistent brand presence.

  1. Launch verified LinkedIn & Instagram：Build official ABD Architects Michigan pages and link to the website.
  2. Add conversion tracking：Enable form tracking + retargeting.
  3. Redesign landing page：Better hierarchy, stronger CTAs, integrate AI chatbot.
  4. Geo-specific long-tail keywords：e.g., “commercial architect Detroit MI”.
  5. Strengthen branding consistency：Align creatives, landing pages, and socials.
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